Growers learn how Equitable Food Initiative can damage their brand

Growers across the United States and the hemisphere are learning how the Equitable Food Initiative can damage their brand. Pick Justice is at the Produce Marketing Association’s annual Fresh Summit convention to explain to farmers how the EFI – headed by a top UFW official – can damage their brands. Our activists are talking to exhibitors to explain that, by having the UFW so involved with EFI certification of farms and food production, the growers are subjecting themselves to UFW’s…

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LA Times treats UFW and UFW front as two separate groups

The Los Angeles Times is treating the UFW one of its front organizations as two separate groups. In a January 12 story on produce standards in Mexico, the Times quoted UFW Vice President Erik Nicholson as a critic. That’s proper journalism. But the Times then quoted someone from the Equitable Food Initiative (EFI) as a separate authority – without disclosing that UFW VP Nicholson is Chairman of EFI. That’s sloppy journalism. To put it kindly. EFI says it’s to help…

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Houweling’s rotten tomatoes

Houweling’s Tomatoes is in a toxic partnership with a UFW front group to try to show its customers that it’s “helping” farm workers. Houweling’s seems not to care that the UFW is in collusion with politicians to force contracts on workers who vote NOT to be part of the union that neglected them for a generation. The UFW front group, called the Equitable Food Initiative (EFI), is a lobbying organization based in Washington, D.C., and partnered with low-cost retail giants…

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