EFI taints ag companies at Fresh Summit 2017

Association with the UFW-Equitable Food Initiative partnership is a big drag on retail produce companies, exhibitors are learning at the industry’s Fresh Summit convention. Companies receiving sharp criticism are exhibitors Houweling’s Tomatoes, Earthbound Farm, NatureSweet, Utah Onions (renamed Onions 52), and Windset Farms. All are EFI members. Pick Justice is at the event in New Orleans right now, handing out flyers and speaking to company leaders. Growers have a variety of choices for “responsible” agriculture certifiers, and EFI is only…

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Growers learn how Equitable Food Initiative can damage their brand

Growers across the United States and the hemisphere are learning how the Equitable Food Initiative can damage their brand. Pick Justice is at the Produce Marketing Association’s annual Fresh Summit convention to explain to farmers how the EFI – headed by a top UFW official – can damage their brands. Our activists are talking to exhibitors to explain that, by having the UFW so involved with EFI certification of farms and food production, the growers are subjecting themselves to UFW’s…

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Does EFI get paid to look the other way from companies it certifies?

Does the Equitable Food Initiative get paid to look the other way, to ignore workplace violations of companies that it certifies? It sure looks that way. We don’t have all the facts yet, but a reader sent us a tip on our Facebook page that needs to be checked. Our new video, “Alpine’s Rotten Asparagus,” shows how the Florida-based Alpine Fresh has joined the Equitable Food Initiative (EFI), which we have shown to be a UFW pressure group tied to big…

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Alpine’s not-so-fresh asparagus: In cahoots with UFW

Alpine Fresh is a Florida-based agriculture company that’s in league with the UFW, even though its workers are not UFW members. Teaming up with big agribusiness and retailers – apparently in exchange for not unionizing their workers – the UFW is bringing in a new source of cash and credibility to what is otherwise a dying union. That scheme is called the Equitable Food Initiative, a Washington, D.C.-based pressure group chaired by UFW Vice President Erik Nicholson. EFI’s coalition includes Houweling’s…

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LA Times treats UFW and UFW front as two separate groups

The Los Angeles Times is treating the UFW one of its front organizations as two separate groups. In a January 12 story on produce standards in Mexico, the Times quoted UFW Vice President Erik Nicholson as a critic. That’s proper journalism. But the Times then quoted someone from the Equitable Food Initiative (EFI) as a separate authority – without disclosing that UFW VP Nicholson is Chairman of EFI. That’s sloppy journalism. To put it kindly. EFI says it’s to help…

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Houweling’s rotten tomatoes

Houweling’s Tomatoes is in a toxic partnership with a UFW front group to try to show its customers that it’s “helping” farm workers. Houweling’s seems not to care that the UFW is in collusion with politicians to force contracts on workers who vote NOT to be part of the union that neglected them for a generation. The UFW front group, called the Equitable Food Initiative (EFI), is a lobbying organization based in Washington, D.C., and partnered with low-cost retail giants…

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