Cesar blue pickPickJustice.com celebrates freedom of choice for farm workers.

We are concerned citizens who support the rights of workers to choose whether or not they want to have a union represent them. We are standing up for workers who are victimized by a politicized government agency.

Freedom of choice is a human right. People who are not educated are deprived of their freedom by those who are educated.

PickJustice.org exists to educate the public about the corrupt relationship between a once-noble union and the dishonest attorneys at the California Agricultural Labor Relations Board (ALRB). We want to help social change to show that, once a union has violated the trust of those it purports to represent, that union no longer votes for the workers.

As César Chávez himself said, “Once social change begins, it cannot be reversed. You cannot un-educate the person who has learned to read. You cannot humiliate the person who feels pride. You cannot oppress the people who are not afraid any more.

A generation ago, many farm workers were afraid of their employers. That isn’t the case any more.

Thanks to organization against social injustice and a greater consciousness from producers and consumers alike, the plight of thousands of farm workers in America is over.

In César’s words more than three decades ago: “The very fact of our existence forces an entire industry – unionized and non-unionized – to spend millions of dollars year after year on improved wages, on improved working conditions, on benefits for workers.”

This was a great victory.

But some people want to take away the gains of the farm workers. Some leaders of the political machine in Sacramento – especially lawyers for the ALRB – are trying to deny farm workers their hard-won rights. Like the right to vote on whether or not they want to be unionized.

In supporting the nation’s first law to protect the collective bargaining rights of farm workers, Cesar recognized that some workers wouldn’t need a union in the first place, while others would find that the union no longer represented their interests. César supported the workers’ right to choose whether or not to be unionized.

The United Farm Workers was more than a union, César said. To him, he built a social movement. As he put it in his great Commonwealth Club speech, “Unions, like other institutions, can come and go.”

This site devoted to helping ensure César Chávez’s dream that the farm workers would never reverse their gains – that they would be able to build better lives for themselves and their children. Key to that dream was the right to choose whether they even needed a union any more.


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PickJustice.com wishes to acknowledge the Creative Commons licenses to share and adapt the following images used on this website. We imply no endorsements:

Additionally, we wish to acknowledge:

  • Painting of César Chávez from a postage stamp issued in 2003 by the United States Postal Service. This image is Copyright © United States Postal Service, all rights reserved, and is used under the U.S. Postal Service’s “fair use” guidelines for noncommercial, educational use and for reporting news.
  • Miscellaneous imagery whose rights were purchased from commercial photography, art and image services and need not be cited here.
  • Other imagery are used under non-commercial “fair use” guidelines, as summarized by the U.S. Copyright Office.

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